Every so often, billboards can stir up strong reactions. Sometimes, they aim to address controversial topics or simply capture the attention of passing drivers. However, a recent Harley-Davidson billboard has sparked nationwide controversy due to its “offensive” language that didn’t sit well with many people.
The advertisement was straightforward – it encouraged people to ride away on a Harley and embrace a more courageous life. The tagline went as follows: “Leave all the bulls**t in the wind behind you.” This ad was created by the Bayside Harley Davidson dealer in Portsmouth and targeted individuals who were interested in buying a motorcycle and embarking on a thrilling journey. The dealership’s general manager, Shawn Robinson, was a fan of the tagline and believed that people shouldn’t be so sensitive about the curse word used in the ad.
Raising eyebrows in the local community, the billboard was posted along I-264 East, and soon enough, people started expressing their complaints by contacting the dealership and leaving scathing remarks on social media. Robinson found it surprising that the ad had offended members of his community, emphasizing that both the billboard company and Harley Davidson had approved the content, and they didn’t perceive the word as offensive.
However, many men in the area were furious, expressing concern about the negative influence that Harley Davidson’s ads could have on their sons and daughters. Brian Robbins wrote, “Before you know it, there will be nothing but a bunch of idiots swearing around my kids with zero respect for innocence. My six-year-old daughter (who reads everything she sees) will read this and be shocked. Think about the kids when using profanity. There is a time and place for it, but not on a public highway.” Mark Bethel echoed this sentiment, asserting that while freedom of speech exists, the final decision lies with the billboard companies.
Portsmouth City Councilman Bill Moody confirmed that the billboard had the right to display whatever it wanted since it was situated on Bayside’s property. Robinson clarified that the dealership did not intend to offend anyone with the ad and hoped that it would generate some positive buzz, as is the case with most advertising campaigns.
Nonetheless, Robinson stressed the need for locals to prioritize addressing the real issues facing the Portsmouth community rather than getting caught up in the foul language used on the sign. He highlighted the economic challenges that the city of Portsmouth currently faces, suggesting that the focus should be on approving the downtown casino rather than debating the usage of a certain word on a street sign.
Opinions on the sign are divided. Those who side with Robinson argue that since the sign was intended to target bikers, it was not inappropriate. On the other hand, parents of young children have valid concerns, given that the billboard was posted along a public highway.
What are your thoughts on the sign? Should it remain or be taken down?
