A Wisconsin Dairy Queen Stands by Its ‘Politically Incorrect’ Sign

A Dairy Queen restaurant in Kewaskum, Wisconsin has attracted attention for a note posted on its front window. The sign boldly declares the restaurant’s “political incorrectness” and highlights its use of traditional holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” The owner of the restaurant, Tom Scheunemann, also shows support for veterans by offering them free sundaes, displaying the US flag, and expressing gratitude for their service.

Scheunemann explains that he put up the sign in response to a complaint about the music being played in the restaurant. Since then, there haven’t been any further issues regarding the sign. However, after a visitor from Oregon shared a photo of the sign on Facebook, it has received increased attention and sparked discussions about its alleged exclusivity.

While some people agree with the message on the sign, others have taken offense to the person who shared the photo and expressed their thoughts. Nevertheless, local business owners in Kewaskum support Scheunemann’s decision to display the sign, stating that patrons are free to leave if they don’t agree with the restaurant’s beliefs.

The residents of Kewaskum, a small town, seem to understand and accept the sign as the owner’s expression of his beliefs. Dairy Queen, as a corporation, officially stated that Scheunemann’s approach is not endorsed by the company and that the sign represents the opinions of this specific owner. However, the company emphasizes that all franchisees and employees are expected to treat customers with respect and decency, regardless of their religious views.

In conclusion, this Dairy Queen in Wisconsin is standing by its “politically incorrect” sign, which has sparked both support and controversy. The owner believes in celebrating traditional holidays and showing appreciation for veterans, but it’s important to remember that the sign represents the views of one individual and not the entire corporation.