Cracker Barrel, the beloved American restaurant chain, is gearing up to make some exciting changes. Julie Felss Masino, the new CEO, acknowledges that the brand has lost some of its relevance with the passing years. But fear not! The company has listened to its customers and plans to revamp everything from the menu to the restaurant atmosphere.
Refreshing the Menu
Cracker Barrel has conducted extensive testing of nearly two dozen new menu items. And customer feedback has played a crucial role in deciding which dishes will debut at their 660 locations nationwide. From green chili cornbread to tantalizing banana pudding, these fresh additions aim to make the restaurant “more relevant to guests.”
Later this year, be prepared for mouthwatering delights like hashbrown casserole shepherd’s pie, premium savory chicken and rice, and delectable slow-braised pot roast. These exciting new dishes promise to add a burst of flavor to the already-loved Cracker Barrel menu.
Pricing Adjustments
Cracker Barrel is also mindful of its customers’ varying income levels across different locations. CEO Julie Felss Masino emphasized the importance of optimizing price points, which does not simply mean increasing prices. In fact, the company aims to find a balance between affordability and quality, ensuring that value remains a core principle of the brand.
A New Look and Feel
It’s not just the food that’s getting a makeover; the overall dining experience at Cracker Barrel is set to change as well. The company plans to launch an extensive remodel, which includes updating lighting, offering more comfortable seating, and simplifying decor and fixtures. This exciting revamp promises a fresh dining ambiance that will enhance every visitor’s experience.
Cracker Barrel will also be opening several new locations in the fall of 2025, but with a modern twist. The company is embracing a smaller, more contemporary footprint. This shift in design philosophy reflects their recognition that staying timeless doesn’t mean avoiding change altogether.
Join the Conversation!
So, what are your thoughts on Cracker Barrel’s upcoming changes? Is it the right time for this reinvention, or should things stay the same? Share your opinions with us on Facebook! We look forward to hearing from you.
