Target Faces Backlash Over “OCD” Christmas Sweater

Target, the popular US retailer, is facing criticism after selling a Christmas sweater that has been deemed “deeply offensive” to those suffering from Obsessive-Compulsive Disorder (OCD). Reign Murphy, a young woman who lives with OCD, came across the sweater while shopping at a Target store and was deeply offended by the phrase “OCD Obsessive Christmas Disorder” emblazoned across the front.

In a tweet that quickly went viral, Reign shared a photo of the sweater and expressed her displeasure: “I’d really appreciate it if you didn’t sell my mental illness as a fashion statement.” The tweet received over a thousand retweets, sparking a heated debate on social media.

While the phrase on the sweater is often used to describe those who have a deep love for Christmas, some internet users felt that it trivialized and made fun of a serious psychological disorder. Comments flooded in, criticizing Target for “poking fun at mental health” and questioning why society still accepts such behavior.

However, not all individuals with OCD shared the same sentiment. Some defended the sale of the controversial sweater, stating that they did not find it offensive. “As someone with OCD, Target’s sweater doesn’t offend me in the least bit,” one user commented. Another user echoed the sentiment, saying, “I don’t see any reason to be angry about Target’s ‘offensive’ sweater – it’s perfectly even!”

In response to the backlash, Jessica Carlson, Target’s spokesperson, issued an apology to those who were offended but stated that the company had no plans to remove the sweater from its shelves. Despite the outcry, Target stands firm on their decision.

According to the Anxiety and Depression Association of America, approximately 2.5 million people in the US, or 1.2% of the population, suffer from OCD. This statistic highlights the importance of sensitivity and understanding when it comes to mental health.

This is not the first time that Target has faced controversy over its merchandise. In 2015, the retailer came under fire for selling women’s T-shirts that had the word “Trophy” on the front, leading to accusations of objectification and the commodification of women.

Watch the video below to hear more about this story and share your thoughts. Let’s continue the conversation on how we can promote greater empathy and respect for individuals living with mental health conditions.