McDonald’s is making efforts to win back customers after facing criticism for their high prices. Earlier this year, a receipt from a Connecticut location went viral, revealing an $18 Big Mac combo. This sparked a conversation about the affordability of fast food meals.
Fast food prices have increased by nearly 28% from 2019 to 2023. This rise in prices can be attributed to various factors, but it has certainly left consumers feeling frustrated. Eating at home has become a more affordable option, leading to a battle for the low-income consumer.
In response, McDonald’s CEO Chris Kempczinski announced a new $5 meal deal. The Wall Street Journal reports that this deal will include a choice of either a McChicken or a McDouble, four-piece chicken nuggets, fries, and a drink. The promotion is scheduled to last for about a month, starting on June 25th.
However, some consumers remain skeptical about this deal. They express concerns that the $5 meal deal is only available for a limited time and that McDonald’s might raise their prices after the promotion ends. These consumers suggest bringing back the dollar menu instead.
McDonald’s acknowledges that consumers are becoming more selective with their spending and emphasizes the importance of affordability. They believe it’s crucial to keep offering affordable options to their customers.
The question remains: will the $5 meal deal be enough to entice customers back to McDonald’s? Will it make you choose McDonald’s over another restaurant or even eating at home? Let us know in the comments.
