Wisconsin DQ Puts Up ‘Politically Incorrect’ Sign, Owner Doesn’t Back Down

Off The Record

A Dairy Queen restaurant in Kewaskum, Wisconsin is causing quite a stir on the internet with the message displayed on its front window. The sign proudly declares the restaurant’s “political incorrectness,” highlighting its use of holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” Additionally, the sign shows appreciation for veterans, offering them complimentary sundaes and expressing gratitude for their service.

Wisconsin DQ Puts Up ‘Politically Incorrect’ Sign, Owner Doesn't Back Down

The owner of the restaurant, Kevin Scheunemann, explains that the sign was put up nearly four years ago to be transparent about their dedication to serving God and the country. It was a response to a customer complaint about Christian music being played in the restaurant. Since then, the sign has not caused any further issues.

Recently, a tourist from Oregon posted a picture of the sign on Facebook, expressing concerns about its alleged exclusivity. This generated a lot of attention before the post was eventually taken down. While some people support the message on the sign, others have taken offense and voiced their opinions. However, local business owners defend Scheunemann’s decision, stating that customers are free to leave if they disagree with the restaurant’s principles.

It seems that the residents of Kewaskum view the sign as a reflection of the owner’s beliefs and accept it at face value. Dairy Queen, on the other hand, has made it clear that Scheunemann’s approach is not endorsed by the company. According to their official statement, all franchisees and staff members are obligated to treat customers with respect and decency, regardless of their religious beliefs.