A young boy in Utah recently caught the attention of the Brigham City Police Department with his unique marketing strategy. Passers-by and neighbors were alarmed when they saw him selling drinks under a sign that read, ‘ICE COLD BEER’. Concerned citizens promptly called the police, fearing that a minor was involved in the sale of alcohol. However, upon investigation, the police discovered that the boy was actually selling root beer, with the word ‘root’ cleverly hidden in very fine print on the sign.
The Brigham City Police Department shared an image of the boy on their social media, acknowledging his ingenious ploy. They mentioned in their post that the boy’s marketing strategy had resulted in several calls to the police, but it had undeniably paid off as his business had been thriving. Sales had been so successful that the young entrepreneur had sold out of his non-alcoholic beverage.
Alexis Parker, who is believed to be the boy’s mother, expressed her gratitude to the supporters and announced that he would be back the next day from 12 pm to 4 pm at the same location. The stall quickly gained popularity among locals, with many purchasing the product and praising the boy’s creativity. Some even jokingly referred to him as a ‘genius’ and a ‘hero’.
Deedre Coy Petersen, who shared a picture with the unidentified boy, assured everyone that the selling of the root beer was all in good fun. She mentioned that the boy might consider making the word ‘root’ more prominent on the sign in the future to avoid any confusion.
It’s heartwarming to see the community come together to support this young entrepreneur’s venture. His clever marketing trick not only amused the locals but also garnered significant attention. This incident serves as a reminder of the power of innovative thinking, even among the youngest members of society.
