Usher, the renowned R&B star, recently shed light on why Justin Bieber, his mentee, didn’t perform at the Super Bowl LVIII halftime show. During an interview with The Breakfast Club, Usher mentioned that Bieber’s absence was due to his desire to pursue a different narrative at this stage in his career. Usher expressed his understanding and respect for Bieber’s decision.
Despite this, Usher confirmed that he had a brief conversation with Bieber and they are planning on collaborating in the future. It’s important to note that there is no animosity between the two artists. Usher’s halftime show, however, was a resounding success. The performance featured guest performers such as Alicia Keys, H.E.R., Jermaine Dupri, Lil Jon, Will.i.am., and Ludacris.
According to Forbes, the show reached an astounding 30.1 million households, capturing the attention of 5% more households than the previous year’s show, headlined by Rihanna. It is worth mentioning that one of Rihanna’s notable performances took place during her pregnancy.
Usher’s Victory Over Justin Timberlake in Signing Justin Bieber
Usher also reflected on the time when he competed against Justin Timberlake to secure the signing of Justin Bieber. Usher revealed to PEOPLE that he made sure to introduce Bieber to Scooter Braun, his partner at Raymond Braun Media Group, back in 2008.
After his album Confessions propelled him to the heights of his career, Usher was introduced to Bieber and Braun. He reminisced, “When you are at the top of your game, some of the greatest things will be presented to you,” further explaining that a bidding war between himself and Justin Timberlake ensued for Bieber’s talent.
Usher admitted that he wasn’t exactly sure how to approach Bieber regarding signing with his group, but he was certain that he would offer his utmost passion and everything he had to give. He recognized that there could only be “one Justin,” emphasizing that he believed in Braun and saw potential in the young artist.
Usher’s Reassurance to Scooter Braun about Managing Bieber
Usher’s enthusiasm to sign Bieber with Braun stemmed from his belief that Braun had the capacity to discover and nurture talent. During their conversation, Usher assured Braun, saying, “I’ll give you every bit of wisdom that I have and grow you.” Usher acknowledged that Braun wasn’t just a talent scout but someone who needed support and belief in his abilities as a businessman.
In conclusion, Usher’s insights into Justin Bieber’s absence from the Super Bowl halftime show and the story behind his signing shed light on the valuable mentorship and friendships within the music industry. Usher’s passion, belief, and support are testaments to his dedication to nurturing young talent and ensuring their success.
