After a brief but impactful boycott, Kid Rock has officially called off his protest against Bud Light. The musician’s boycott was triggered by the company’s decision to partner with trans influencer Dylan Mulvaney during March Madness. However, Rock believes that Bud Light has learned its lesson.
“They deserved a black eye, and they got one,” Rock revealed in an interview with Tucker Carlson. “Do I want to hold their head under water and drown them because they made a mistake? No, I think they got the message.”
In response to Mulvaney’s partnership, Rock, along with right-wing media personalities and politicians, publicly destroyed cases of Bud Light. Unfortunately, the beer company’s slow reaction to the boycott only further distanced its core fans, including members of the LGBTQ community. As a result, Anheuser-Busch experienced a significant decline in sales, with CNN reporting a 30% decrease despite various incentives.
“Hopefully, other companies learn from this too. But ultimately, I want to see them win us back and become even bigger, because that’s the kind of America I want to live in,” Rock expressed.
This turn of events signifies a fresh start for Kid Rock and Bud Light, as both parties seek reconciliation and a renewed relationship.
