Finally, fashion companies are making the effort to demonstrate inclusivity and cater to a diverse audience. In recent times, we have seen a shift away from the traditional model of a thin white woman, and more inclusive models are being embraced. However, there are still underrepresented groups, including persons with disabilities. This is why it is so significant that Victoria’s Secret recently debuted their first model with Down syndrome. And now, Banana Republic is joining in by commemorating a special milestone with the introduction of their baby line.
The newest advertising campaign for Banana Republic features an adorable baby boy with Down syndrome. The company’s statement about the BR Baby collection emphasized their commitment to sustainability, inclusivity, and creating a welcoming environment. They sought to celebrate diversity in all its forms, and choosing a baby with Down syndrome for their casting was a perfect opportunity to move this vision forward. Banana Republic expressed their excitement in giving this beautiful and loving human his first modeling job.
Katie Driscoll, the creator and president of Changing the Face of Beauty, an organization dedicated to equal representation of persons with disabilities in the media, expressed her thrill at seeing companies use their advertisements to address the disabled population. She highlighted how the disability community is often overlooked when diversity is being considered, despite the fact that it is the largest minority in the world. In fact, one in five families knows or loves someone with a disability. Driscoll emphasized the importance of being seen in the world we live in, as it is vital to the future of the disability community.
It is heartwarming to witness brands such as Banana Republic incorporating persons with disabilities in their campaigns. One can hope that in the future, this becomes the norm rather than something to be celebrated. For now, let’s celebrate this significant step towards inclusivity and appreciate the cuteness of the BR Baby collection featuring a boy with Down syndrome.
