Brooke Shields, a beloved actress and model, recently shared her reflections on a pivotal moment in her career – her controversial Calvin Klein advertisement from the 1980s. At the age of 15, Brooke became the face of this unforgettable campaign, catapulting her into the spotlight while also igniting a firestorm of controversy.
The advertisement, known for its provocative content, caused such a stir that it was even banned in some countries. Looking back now, Brooke admits that she didn’t fully understand the pornographic implications of her line in the commercial at the time. Innocently, she delivered the now-iconic slogan, “Want to know what comes between me and my Calvins? Nothing.”
In a recent interview on the Armchair Expert podcast, Brooke discussed how the media often sexualizes young actors and models. She pointed to her experience as a Calvin Klein model as proof of this. The aftermath of the controversial campaign thrust her into a world of unexpected interviews, including one that left a lasting impact – her sit-down conversation with journalist Barbara Walters.
Reflecting on that particular interview, Brooke describes it as “practically criminal.” She felt confused and upset by the inappropriate questions she was asked. Barbara delved into personal matters like her body measurements and even probed into whether she had any secrets hidden from her own mother. It’s important to remember that Brooke was just fifteen years old at the time.
During a recent interview with Vogue, Brooke further opened up about the negative feedback she received from the campaign. She remembers paparazzi yelling at her and her mother, feeling utterly bewildered by the absurdity of it all. She emphasizes that she never interpreted the slogan as having any sexual connotations, highlighting her own innocence and naivety. “I believed people assumed I was much more intelligent than I actually was,” she admits. “I was a virgin at the time and remained so forever.”
Despite the controversy and backlash, the Calvin Klein campaign ironically ended up going viral, inadvertently propelling the brand to new heights. The attention may have been negative, but it undeniably generated interest. As a result, the company became synonymous with pushing boundaries and setting trends. Their advertising strategies, often criticized for being inappropriate and seductive, have become iconic in the fashion industry.
Brooke Shields remains well aware of Calvin Klein’s infamous reputation. The brand’s current advertising efforts continue to court controversy, attracting attention and notoriety. Despite the criticism and condemnation they have faced over the years, Calvin Klein is a brand unafraid to take risks.
To experience a glimpse of the controversial Calvin Klein advertisement that launched Brooke Shields into the limelight, watch the video below. Despite its contentious nature, this ad undeniably played a pivotal role in shaping both Brooke’s career and the brand’s legacy.
